Everyone knows Apple's pitch: Things just work as they’re supposed to. It’s supposed to be like walking into an ice cream parlour and ordering a big fat sandae-malt.
This time around, Apple decided to go for in store activation. You just walk in, a friendly Mac Genius takes care of you, and 10 minutes later, you’re online. Here’s what Engadget quoted AT&T as the reason for this choice:
"There is no question that many enjoyed the convenience of at-home activation, but we also found that many others wanted to complete purchase and activation in one step so they could walk out of the AT&T store with their iPhone up and running. We have decided to take the latter approach and we think customers will like it. It will be especially helpful if any questions or issues arise during activation. They can be resolved on the spot and in-person.”
Sounds fantastic. Everything works, and if it doesn’t, you get personal care.
The reality is that Apple’s activation system interacts with AT&T’s records at the most rudimentary level. If you are the sole person on the account, things work. As soon as you have a non-standard account, Apple’s system won’t let them sell you anything.
Corporate account? Can’t help you. Family plan? Not unless you’re the primary account holder.
My nightmare began because I’m a recent college grad living in
[image credits: Universal Pictures]